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You are here: Home / Art & Beer / Beer In Ads #2660: Some Things Can’t Be Hurried

Beer In Ads #2660: Some Things Can’t Be Hurried

June 3, 2018 By Jay Brooks


Sunday’s ad is for Ruppert Beer, from 1947. The ad shows a farmer taking a nap while his horse looks on disapprovingly. But the tagline, “Some Things Can’t Be Hurried” isn’t about growing crops, but about brewing beer, which Ruppert apparently does not just slowly, but s-l-o-w-l-y. I may not be an expert in the philosophy of time, but I don’t think you can age something slowly. Time is linear, at least in practical terms, and moves at a fixed pace. It may sometimes seem to go slower or faster, but that’s just our perception of it.

Ruppert-1947-hurried

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York



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