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Jay R. Brooks on Beer

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You are here: Home / Art & Beer / Beer In Ads #2667: When He Strikes Town He Wants His —

Beer In Ads #2667: When He Strikes Town He Wants His —

June 10, 2018 By Jay Brooks


Sunday’s ad is for the Indianapolis Brewing Co.’s Hoosier Beer, from maybe the 1890s. The ad shows a provocative scene that appears to be a man and woman in bed with the caption “When He Strikes Town He Wants His —” But all is not as it seems. This is a card that when you open it, it reveals a far more innocent scene in which the man is sitting at a table in a restaurant or tavern and the woman is serving him a bottle of beer. The remainder of the caption is also revealed, and all he wanted was his “Hoosier Beer.”

The unopened card:

Hoosier-Beer-0

The opened card:

Hoosier-Beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Indiana



Comments

  1. Beerman49 says

    June 12, 2018 at 12:24 am

    Great salacious (but “clean”) posters there – thanks for posting them.

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