Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2667: When He Strikes Town He Wants His —

Beer In Ads #2667: When He Strikes Town He Wants His —

June 10, 2018 By Jay Brooks


Sunday’s ad is for the Indianapolis Brewing Co.’s Hoosier Beer, from maybe the 1890s. The ad shows a provocative scene that appears to be a man and woman in bed with the caption “When He Strikes Town He Wants His —” But all is not as it seems. This is a card that when you open it, it reveals a far more innocent scene in which the man is sitting at a table in a restaurant or tavern and the woman is serving him a bottle of beer. The remainder of the caption is also revealed, and all he wanted was his “Hoosier Beer.”

The unopened card:

Hoosier-Beer-0

The opened card:

Hoosier-Beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Indiana



Comments

  1. Beerman49 says

    June 12, 2018 at 12:24 am

    Great salacious (but “clean”) posters there – thanks for posting them.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Historic Beer Birthday: Santiago Graf October 16, 2025
  • Beer In Ads #5102: Bock Beer — The Nutritious Tonic For The Sick, Infirm, The Convalescent And Feeble October 15, 2025
  • Beer Birthday: Doug Odell October 15, 2025
  • Historic Beer Birthday: Theodore Hamm October 14, 2025
  • Historic Beer Birthday: John Molson Jr. October 14, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version