Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2767: Paulette Goddard’s Antique Shop

Beer In Ads #2767: Paulette Goddard’s Antique Shop

September 18, 2018 By Jay Brooks


Tuesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1948, features American actress Paulette Goddard holding a glass of beer, and there’s another photo of her in the background holding an armload of antiques. That’s because, according to the ad, she’s opened an antique shop in Pomona, New York. I’m not sure what that had to do with anything, but maybe that’s how Schaefer got her to appear in the ad.

Schaefer-1948-paulette-goddard

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Historic Beer Birthday: Jackson Koehler October 8, 2025
  • Historic Beer Birthday: Cornelius Antonius Van Ginderachter October 8, 2025
  • Historic Beer Birthday: Nicholas Bastendorff October 8, 2025
  • Beer Birthday: Garrett Marrero October 8, 2025
  • Beer In Ads #5098: Hull’s Brown October Ale October 7, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version