Beer In Ads #2892: Brasserie Vandenkerckhove

Friday’s ad is for Brasserie Vandenkerckhove, from around 1930. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie Vandenkerckhove, a Belgian brewery located in Brussels. It was originally founded in 1876 and known as the Herbos Brewery, but was renamed Brasserie L’Etoile in 1893. In 1904, it was acquired by A.J. Vandenkerckhoven. After merging several more time, it closed for good in 1969. The poster was created by French artist O.K. Gerard.