Beer In Ads #2956: Haake-Beck Tastes Better

Saturday’s ad is for Haake-Beck, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. It was created by German artist Heinz Fehling, who also did several posters promoting beer for the German Brewers Association. He also did commercial work, like this for example, with the tagline “schmeckt besser!,” meaning “tastes better.”