Sunday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in
Durch’s ganze Jahr soll Euch begleiten,
DAS EDLE BIER, wie zu der Väter Zeiten!
That translates roughly as “Throughout the year should accompany you, THE EDLE BEER, as at the fathers times!” At the bottom of the calendar is printed “Bier,