Monday’s ad is for the Brauerei Haldengut Winterthur, from 1904. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, who closed it in 1997. The poster was created by German artist Max Feldbauer.

Sometimes, framed versions of the art was made to give to bars to promote the beer.

And in this ad using Feldbauer’s art, text has been added, which reads “Haldengut Biere sind wohlschmeckend und bekömmlich.” That translates as “Haldengut beers are tasty and wholesome.”