Sunday’s ad is for Braustube Hürlimann, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hürlimann Brewery, of Zurich, Switzerland. The brewery was founded in 1836 by Albert Hürlimann. In 1996, it was bought by Feldschlösschen, which in turn is owned by the Carlsberg Group. This one shows a smirking woman serving several glasses of a beer on a tray. I feel like there’s a story there that we’re not meant to know … but I’d certainly like to. It was created by Swiss artist Hugo Laubi.
