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You are here: Home / Art & Beer / Beer In Ads #3148: Oktoberfest 1977

Beer In Ads #3148: Oktoberfest 1977

October 16, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for the Munich Oktoberfest, from 1977. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began September 21 and runs through October 6. Originally I thought from now until then I’d post posters from the German folk festival, but now that Oktoberfest is over I think I’ll just keep going. From what I can tell, official Oktoberfest posters started being produced each year beginning in 1952. This poster was created by German artist Fritz Wagner, who also created Oktoberfest posters for 1979 and 1983.

Oktoberfest-1977-Kopie

Filed Under: Art & Beer, Beers Tagged With: Advertising, Festivals, Germany, History, Oktoberfest



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