![This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg](http://farm4.static.flickr.com/3522/3993724870_6a0224e391.jpg)
Saturday’s ad is for Tuborg, from 1932. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster is by German artist Hans Heinrich Koch. I have to confess, I’m not sure what constitutes a “Boy Beer,” but I can’t think of any positive explanations.
![Tuborg-1932-boy-beer](https://live.staticflickr.com/65535/49335361616_5097bccfab_o.jpg)