Friday’s ad is for Tuborg, from the early 1900s, I believe. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” I’m not sure what artist created this poster, but it sure is an odd idea. A presumably well-to-do couple is out for a drive in their newfangled horseless carriage when they become parched, and stopped for a drink. A waiter comes up to their car with a tray and the driver pours himself a beer, a Tuborg Pilsner. The rest of the text on the poster reads “fremad overalt,” which Google translates as “forward everywhere.” One for the road, indeed.
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