Tuesday’s ad is for Rheingold beer and looks to be from 1954. It features a smiling Dean Martin holding a glass of Rheingold after, presumably, a hard day on the links. He’s in the clubhouse, with his putter and a wedge next to him. Apparently someone has dropped off a tray with the Rheingold. Obviously, I’m not playing golf in the right places, because I have to fetch my own beer.
The headline’s typewriter font really kills an otherwise decent ad.
It’s an utter fallacy, of course, since any golfer would go a month without a beer for an ace. Well, a week, anyway.