Friday’s ad is for Mena Pils, from 1954. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij Mena, which was located in Rotselaar, a municipality located in the Belgian province of Flemish-Brabant. It was founded by Eduard Meynckens on his farm in 1896. After he died, his son Valère Meynckens took over the brewery, bringing in a partner, Henri Nackaerts, and the first two letter of each of their names was chosen as the company name, MeNa. In 1969, Brouwerij Artois acquired Mena, and in 1994 the brewery building was declared a protected monument and was converted into a municipal cultural center. I don’t know who the artist was that created this poster, but it’s identical to the poster I shared a few days ago, except instead of Pils in the text and written on glass, it reads “Costo.”