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You are here: Home / Art & Beer / Beer In Ads #35: Primo Surfer

Beer In Ads #35: Primo Surfer

February 2, 2010 By Jay Brooks

ad-billboard
Today is another anniversary, this time for beer in Hawaii. The first recorded brewing of beer in Hawaii took place on February 2, 1812. So Tuesday’s ad is for Primo Beer, one from 1958, the year before Hawaii became a state.

primo-bw

You can see more about Hawaii Brewing at the online Hawaiian Beverage Museum. Below, while not exactly an ad, is a cool poster showing the evolution of Primo Beer labels and packages from 1943 to the present.

primo-history
Click through the image to see the poster larger.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Hawaii



Comments

  1. John Moawad says

    February 16, 2010 at 5:04 pm

    Any chance anybody remmebrs this jingle from the ’50’s?

    When you pull in the I`a at the hukilau and the sun’s so hot you wipe your brow ??????…..” Can’t remember the rest that’s why I want to find it!

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