Friday’s ad is for “Miller Lite,” from 1988. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball player Greg “The Bull” Luzinski, a left fielder who spent most of his career with the Philadelphia Phillies, and retired as a member of the Chicago White Sox.
You are here: Home / Art & Beer / Beer In Ads #3665: Greg “The Bull” Luzinski For Miller Lite