Friday’s ad is for “Coors Export Lager,” from 1937. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a fancy man — you can tell he’s fancy by his monocle and mustache — drinking a beer and saying. “By Jove! This IS a Real VIENNA Beer … The Only One I’ve Found in America.”