Monday’s ad is a 1957 ad for Ballantine Ale. I love the colorful late fifties dinner party, with lots of Ballantine Ale, but just soup for the guests to eat.
Monday’s ad is a 1957 ad for Ballantine Ale. I love the colorful late fifties dinner party, with lots of Ballantine Ale, but just soup for the guests to eat.
I’d say that Welsh Rarebit (or some similar dish), rather than soup. Those look like plates, not bowls, the woman has her thumb placed in a manner one wouldn’t for holding a soup bowl, and in the dish on the folding table one can see what looks like the pieces of toast.
It was the sort of 40-’50’s party dish that was often in the promotional “cooking with beer” booklets put out by breweries at the time, notably since it often required beer in recipes. P. Ballantine & Sons pamphlet “Ballantine Beer Fun-to-Do Party Book” featured a recipe for “Golden Mellow Rarebit” which called for 1 cup of Ballantine Beer, for one example. “A New Flavor Tang for Meals of Tomorrow – Some World’s Fair Recipes from Schaefer Center” recipe, OTOH, used 2/3’s of a cup of Schaefer Beer to one pound of American cheese (Ballantine recommended cheddar).
Coming from a family with Welsh ancestry my father would sometimes make Rarebit and it was very good. I am sure it would be enhanced with the addition of beer!
I have a jacket like the guy in the back left. Maybe I’ll wear it next year to the Toranado beer dinner?