Beer In Ads #375: Ballantine Soup

Comments

1. jesskidden says

   May 25, 2011 at 3:54 am

   I’d say that Welsh Rarebit (or some similar dish), rather than soup. Those look like plates, not bowls, the woman has her thumb placed in a manner one wouldn’t for holding a soup bowl, and in the dish on the folding table one can see what looks like the pieces of toast.

   It was the sort of 40-’50’s party dish that was often in the promotional “cooking with beer” booklets put out by breweries at the time, notably since it often required beer in recipes. P. Ballantine & Sons pamphlet “Ballantine Beer Fun-to-Do Party Book” featured a recipe for “Golden Mellow Rarebit” which called for 1 cup of Ballantine Beer, for one example. “A New Flavor Tang for Meals of Tomorrow – Some World’s Fair Recipes from Schaefer Center” recipe, OTOH, used 2/3’s of a cup of Schaefer Beer to one pound of American cheese (Ballantine recommended cheddar).

2. Dwight Ash PT says

   May 25, 2011 at 11:18 am

   Coming from a family with Welsh ancestry my father would sometimes make Rarebit and it was very good. I am sure it would be enhanced with the addition of beer!

3. Pistol Pete says

   May 26, 2011 at 10:17 pm

   I have a jacket like the guy in the back left. Maybe I’ll wear it next year to the Toranado beer dinner?