Monday’s ad begins a week of billboard ads from the 1940s and 50s. The first is from 1950 and is for Narrgansett Lager Beer, a Rhode Island brand that was founded in 1890 but closed shop in 1981, only to be re-established in 2005.
Jay R. Brooks on Beer
While the brewery in RI was closed in ’81, Falstaff (which had bought the company in the mid-1960’s) continued to brew and market Narragansett at it’s other breweries (mostly Ft. Wayne, IN), as did the successor company, Pabst at it’s Pearl and Olympia breweries- all part of the S&P/Kalmanovitz empire by then- into the early 2000’s.