Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #3911: Here’s How … To Swim A Smooth Backstroke

Beer In Ads #3911: Here’s How … To Swim A Smooth Backstroke

November 16, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to swim a Smooth backstroke,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Given some of the other ads in this series, I would have expected they would have used a famous swimmer, but that doesn’t appear to be the case. But it does show in six steps how to do a backstroke, with two more panels devoted to having a beer afterwards.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota, Sports



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Historic Beer Birthday: Charles Hebrank January 27, 2026
  • Beer In Ads #5183: Like From The Fountain Of Youth Is A Glass Of Leidiger Bock Beer January 26, 2026
  • Beer Birthday: Bob Uecker January 26, 2026
  • Historic Beer Birthday: Carl Dinkelacker January 26, 2026
  • Beer Birthday: Ralph Olson January 26, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version