Thursday’s ad is for “Hamm’s,” from the 1960s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one also shows the bear squeezing the twins of Minnesota baseball fame, but is on a placemat that also includes the schedule for the season, though I can’t quite make out exactly what years it is. The full tagline is “Win, Twins! we’re with you all the way!”
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