Thursday’s ad is from 1941, and is for Acme Beer, showing a decidedly western theme, showing a cowgirl and her horse. The slogan seems a bit confused, as I’m not sure what “Quality Wins Again!” has to do with the scene at hand. But I love the text under “Acme Beer.” It reads “* Dietetically NON-FATTENING” and the asterisk qualifies that statement with “* relatively so, compared with other foods.” The Main Institute would have a field day with that one, as their most recent campaign is against any perceived health claims made by alcohol companies, and the Acme Beer almost sounds like it might be good for you. Gasp!
Acme. The Official Beer of Wiley E. Coyote.
It says non fattening. I’ll have another please
It says “a cowgirl and his horse” That may not sound compatable but, hey, this is San Francisco!
Beer is indeed relatively non fattening compared to other foods – like milkshakes!
Cheers……………………………JD
Ya’ gotta love the ACME font