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You are here: Home / Art & Beer / Beer In Ads #42: Schlitz Late Night Bear

Beer In Ads #42: Schlitz Late Night Bear

February 11, 2010 By Jay Brooks

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Thursday’s ad is another Schlitz ad from most likely the 1950s. I find it a little creepy, actually, though I’m sure that was not the intention. That fairy tale bear in his nightshirt and slippers just looks a bit eye. And while the house obviously has electricity to power the refrigerator, he’s still carrying an old-fashioned candle. Why? Wouldn’t the light in the ‘frig be enough?

schlitz-bear

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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