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You are here: Home / Art & Beer / Beer In Ads #448: Victory Isn’t Always To The Strong

Beer In Ads #448: Victory Isn’t Always To The Strong

October 5, 2011 By Jay Brooks


Wednesday’s ad is also from 1955, and is for the Canadian beer, Molson Golden Ale. Their anthropomorphized mascot, — “Goldie” — a man with the head of a lion, says modestly that “Victory isn’t always to the strong.” Based on his expression, and the happy-looking woman next to him, I’d say he’s getting beat pretty bad at bowling.

55molsongoldie1

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



Comments

  1. Mark McDermott says

    October 6, 2011 at 10:25 pm

    Looks like Leo, the M-G-M mascot has been slumming. Still a fine example of 1950’s commercial painting.

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