Wednesday’s ad is for Eisbär-Braü Schneider Brive. And while I don’t know the pilsner ad’s age, it does contain art nouveau elements, especially those beautiful framing elements, which suggests the decades right before and right after the turn of the 18th century into the 19th. The polar bear with the mug of beer on a tray is cool, too, but that doesn’t look like a pilsner, does it?
You’re right Jay, it doesn’t look like a Pilsner. I would guess the ad is probably for a Dunkle Weiss from Gebr. Schneider which at that time was in Munich. I would ask Suzanne Hecht at the brewery in Kelheim if she has any information. Very nice graphics.