Wednesday’s ad is for Genesee Beer, from 1961 — 50 years ago. Showing a very odd-looking couple in front of an antique car — Model T? [What I don’t know about cars would fill a book.] They just look way too happy, especially him. He looks deranged. Great copy: “Reward yourself with Genesee: enjoyment pure and simple. Beer with a bracing bonus of brightness in every bottle to make it fresher and friendlier … naturally more refreshing.”
Interesting to see a case of returnable bar bottles being used. Used to drink Piel’s out of bottles like those when I lived in New England back in the day. Damn things weighed a pound a piece – with some the old ones beveled down around the outside from use in the breweries.
Those kinds of bottles are extinct now — in part because craft brewers used them to package their product for the price of the deposit.
Definitely not a Model T – it’s pre-1920 (probably 1910-ish, but I don’t know what make/model it is); more like a surrey with the fringe off the top, except for the motor. Clues:
1. No Ford emblem on the radiator filler cap.
2. Wheels appear to have wood spokes – Ford’s were metal & black; also, Model T tires were wider than that vehicles’.
3. Headlights are recessed & the bulbs are exposed. Model T headlights had flat textured glass protecting the bulb.
4. Model T’s did not have sidelights (those lantern-looking things on each side of the body)
5. Steering wheel is on the wrong side & too small.
6. No front bumper, which Model T’s had.
Also – that photo looks to be a primitive “Photoshop” job – either a print or negative overlay. I’m not a photo expert, but it just doesn’t have the right depth to be a single shot.
1909 – 1911 Buick (Model 10/ Model 14)