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You are here: Home / Art & Beer / Beer In Ads #511: Schlitz, Sealed With A Kiss

Beer In Ads #511: Schlitz, Sealed With A Kiss

January 2, 2012 By Jay Brooks


Monday’s ad is for Schlitz, from 1944. With the tagline “Sealed with a Kiss” doing double duty; it’s an association Schlitz had been using in their ads plus the woman sealing the letter while the postman waits. As World War 2 was still going on, the ad adds another layer of poignancy since the illustration seems to suggest the letter is important. I think we’re meant to believe it’s addressed to a soldier overseas.

44schlitzbeer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. J Doyle says

    January 3, 2012 at 7:11 pm

    I think you are correct and it couldn’t be portrayed any better.
    Too bad Schlitz tasted awful!

    Cheers………….JD

  2. beerman49 says

    January 4, 2012 at 12:18 am

    At least Schlitz was honest about their beer being un-hoppy, albeit cryptically. Miller Lite’s current “Triple-Hopped” ads are a joke – that beer has even less hops than Schlitz did. I joke among my beer-geek friends that Miller Lite gets one hop cluster added to the boil at each of 3 intervals.

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