Tuesday’s ad is for Budweiser, from not too long ago: 1987. And while I don’t normally feature the overtly sexist ads, this one is too classic to ignore. This, and variations on it, were nearly ubiquitous in the late 1980s. I recall seeing them everywhere. I still think it’s a fairly clever ad, even with the titillation. One thing that sticks out now, just 25 years later, is what they’re listenging to and reading. If the ad was done today, they’d be using an iPod and reading on a Kindle or iPad.
Titillating, w/only one set of cleavage showing from the 3 models? 🙂
Editor B says
I was fascinated by this ad in 1989. I attempted a cutup reinterpretation, and I also wrote to Budweiser and an affiliated advertising agency hoping to get more info. Nothing came of it, alas.
Jon Ray says
It’s a valued possession. It’s interesting to me the cd player also, but for me it’s on account of that being very mmodern for 87.