Tuesday’s ad is for Schaefer beer promoting their bock beer in the early 1940s. It was done by none other than Theodore Geisel, better known as Dr. Seuss. Today is the birthday of Dr. Seuss, who early in his career did advertising work for various companies. I have some more fun Dr. Seuss and beer posts planned for today, so stay tuned.
Classic Dr. Seuss for Schaefer’s Bock beer, from March 1937.
Here’s another Dr. Seuss bock advert for Schaefer Bock.
The Professor says
And that bock beer that Schaefer produced was not bad either.
Also nice to see lately the American style of bock beer enjoying a revival (thanks to Yuengling, Genessee, Leinenkugel, and others).
Phil Wilcox says
There is a mount similar to the first print hanging in Bell’s Eccentric Cafe in Kalamazoo. Coincidence??