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You are here: Home / Art & Beer / Beer In Ads #55: Dr. Seuss For Schaefer

Beer In Ads #55: Dr. Seuss For Schaefer

March 2, 2010 By Jay Brooks

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Tuesday’s ad is for Schaefer beer promoting their bock beer in the early 1940s. It was done by none other than Theodore Geisel, better known as Dr. Seuss. Today is the birthday of Dr. Seuss, who early in his career did advertising work for various companies. I have some more fun Dr. Seuss and beer posts planned for today, so stay tuned.

Schaefer-seuss
Classic Dr. Seuss for Schaefer’s Bock beer, from March 1937.

Seuss-Bock
Here’s another Dr. Seuss bock advert for Schaefer Bock.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



Comments

  1. The Professor says

    March 2, 2010 at 8:40 am

    …great ads!
    And that bock beer that Schaefer produced was not bad either.

    Also nice to see lately the American style of bock beer enjoying a revival (thanks to Yuengling, Genessee, Leinenkugel, and others).

  2. Phil Wilcox says

    March 3, 2010 at 11:24 am

    There is a mount similar to the first print hanging in Bell’s Eccentric Cafe in Kalamazoo. Coincidence??

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