Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #556: Bud’s Hammer Time

Beer In Ads #556: Bud’s Hammer Time

March 5, 2012 By Jay Brooks


Monday’s ad is yet another from Budweiser’s “Where There’s Life ..” series. This one shows a man who’s trying to fix what to my eyes appears to be an old rotary telephone … with a hammer. I’m not sure that’s the right tool for the job. But based on the look on his face, I’m not sure he has his mind on what he’s doing anyway.

budweiser-hammer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History



Comments

  1. J Doyle says

    March 6, 2012 at 6:02 pm

    He fixes things the same way I do. If it doesn’t work take a hammer to it. Sometimes it works but most of the time it doesn’t but at least I feel better especially if I have a beer!

    Cheers………………….JD

  2. beerman49 says

    March 12, 2012 at 1:55 am

    That’s NOT a rotary telephone – phones opened only from the bottom, & were longer top-bottom than wide. Further, the bottom fit inside the casing. What’s pictured in the ad looks to me to be a housing from a car water pump – I’ve worked on cars, & the diagonally-opposed mounting holes are typical of water pumps. The other object in view reminds me of the inside of a pre-80’s car distributor w/rotor removed. Besides – nobody worked on phones then (phone we had in Fresno 1951-62 was metal-encased & hard-wired). But a lot of folks messed around with cars in 1952, as simple tools were enough to get one through most stuff.

    Rotary telephones had the dial on the outside – there were no “holes” inside. The distance from the hole to the stop point (below the 1) defined the electric pulses sent to the switching center. Go to Wikipedia/elsewhere for the rest of the mechanics.

    • Jay Brooks says

      March 12, 2012 at 11:20 am

      Thanks for setting me straight. I knew someone handier or more mechanically inclined then myself would have a better idea of what it was.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions
  • Mark Smith on Beer In Ads #4778: Rheingold Can Quench A Dragon’s Thirst
  • Getting Ready to Celebrate St Patrick’s Day – The Blessing of Beer | Red Panda News on Beer Saints

Recent Posts

  • Beer Birthday: Dave Alexander May 8, 2025
  • Historic Beer Birthday: Emil Christian Hansen May 8, 2025
  • Beer In Ads #4962: Rieker’s Bock Beer May 7, 2025
  • Historic Beer Birthday: Anton Dreher May 7, 2025
  • Beer In Ads #4961: Santa Cruz Bock Beer May 6, 2025

BBB Archives

Go to mobile version