Thursday’s ad is for Ruppert Beer, because today is the birthday of Jacob Ruppert, Sr., father of his more famous son Junior or Jake, who founded the famous New York brewery in 1867. Ruppert’s most famous brand was Knickerbocker, a Dutch name that eventually became a term for New Yorker (and where the basketball “Knicks” got their name). Based on the colorful outfits in the ad, I’m guessing early Sixties. The slogan “Ruppert People Have A Thirst For Living” is pretty awesomely funny, but I really love the copy below it, more of that sparkling text of the era.
Ruppert people are folksier, friendlier, joksier, livelier. Their beer is Ruppert Knickerbocker, the beer with the flavor as lively as they are. Ruppert flavor took a hundred years and four generations of Rupperts to create. You can taste the difference. Blindfolded.
Sounds like a challenge. Blindfold me. I certainly want to hang out with people who are “folksier, friendlier, joksier, livelier,” especially that guy with the pipe. I bet he tells a mean joke.
I wouldn’t worry about pipe guy as much as the one who’s waving his weiners around.
Any idea where I can get a printed copy of this add. Just too good to pass up for the good of the family name.
We have an add “Ruppert People have a thirst for living! ad. Copyright 1960, Jacob Ruppert New Yrk City
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It is in condition perfect. I believe that Alan Koehler laminated the ad.
I just saw a huge painted billboard for Ruppert on the side of a Manhattan building on W. 52nd St. near 8th Ave. It was shown in the opening minutes of an episode of “Naked City” titled “A Kettle of Precious Fish” (1961). It had a shortened version of the ad copy simply saying “Ruppert People have a thirst for living”.
I have a beautiful vintage knickerbocker beer bar sign with spinning lights. On a scale of 1-10 it is in 8 condition and works fine. It is so cool. Anyone know about it’s value or history?