Friday’s ad is for the Canadian beer Labatt’s ’50’ Ale, from 1960. Showing a cartoon lumberjack who looks happy enough perched on a log with a full glass of beer, but he looks positively giddy after downing the beer. He’s actually leaping into the air, rubbing his tummy and clapping his legs together. That must be some damn tasty beer.
By standards of the 50’s, it probably was – I liked it in the 70’s, compared to the rest of what was available. Today, it’s an OK light ale.