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You are here: Home / Art & Beer / Beer In Ads #661: You Wouldn’t Think It Possible!

Beer In Ads #661: You Wouldn’t Think It Possible!

July 30, 2012 By Jay Brooks


Monday’s ad is for Schlitz, from 1945. It’s a surreal ad, with a little magic role reversal. Instead of the magician pulling a rabbit out of his hat, a giant bunny, wearing a tuxedo, has pulled the magician out of his top hat, though at least he has a bottle of Schlitz in his hand, too. I imagine the magician is thinking he’s probably had quite enough to drink if he’s seeing scary giant rabbits.

Schlitz-1945-magic

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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