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You are here: Home / Art & Beer / Beer In Ads #681: It Seems There Was This Cow …

Beer In Ads #681: It Seems There Was This Cow …

August 27, 2012 By Jay Brooks


Monday’s ad is for Schlitz, from 1951, showing a simple cartoon of the cow who apparently started the Chicago Fire in 1871. Today we know that’s probably not what happened, but the story of the ad is that with water in short supply after the fire, Schlitz sent a shipload of beer from Milwaukee. This was supposedly the first time their beer was sold outside their local market. Is it true? Who knows, why let the truth get in the way of a good story.

Schlitz-1964-cow

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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