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You are here: Home / Art & Beer / Beer In Ads #71: Mackeson’s Milk Stout Love

Beer In Ads #71: Mackeson’s Milk Stout Love

March 23, 2010 By Jay Brooks

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Tuesday’s ad is for Mackeson’s Stout, originally brewed by the Hythe Brewery in Kent, which was founded in 1699. The Mackeson family acquired the brewery in 1801 and introduced their most enduring beer, the milk stout, in 1907, before being taken over by Whitbread in the late 1920s. I love the notion that the milk stout is the product of illicit love between beer and milk, though of course there’s no actual milk in the beer.

Mackeson-milk-stout

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK



Comments

  1. Ron Pattinson says

    March 24, 2010 at 6:23 am

    What a coincidence. I’ve just been looking at a brewing record for Mackeson from 1943, brewed by Whitbread in London.

    They weren’t the most imaginative, Whitbread, when it came to recipes. All their Stouts were exactly the same, apart from the amount of water. So their version of Mackeson was much the same as their London Stout, just a little stronger. Then primed with lactose at the end of fermentation.

    Oh, and the recipe included oats. Because they used the same recipe fro their Oatmeal Stout.

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