Friday’s ad is specifically for today, 2012. It’s for Tuborg’s Christmas beer, Julebryg, which is released each year at 8:59 p.m. on the first Friday of November. It’s become a big holiday in Denmark, known as J-Dag (or J-Day). It’s hard not to love a beer holiday called “J-Day,” or that just me? NPR has the full story.

Back in 1980, they debuted an animated television commercial which was such a huge hit that it sparked the tradition for the seasonal beer’s release each year, and the same ad has now run every year since then.