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You are here: Home / Art & Beer / Beer In Ads #839: Happy Swallows! No Bitterness

Beer In Ads #839: Happy Swallows! No Bitterness

April 5, 2013 By Jay Brooks


Friday’s ad is also for Schlitz, this one from 1943. Using the return of the Swallows — the birds — to introduce the idea of “happy swallows,” the swallowing of their beer … with “no bitterness.”

Schlitz-1943-swallows-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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