Thursday’s ad is for Molson, from 1957. Although I don’t speak (or read) French, I only know it says something along the lines of “Molson, a full table” thanks to Google translate, though I’m confident there’s some idiomatic translation that’s more poetic.
“Completes the picture”. It’s why he’s reaching out of the frame for it.
I love the little pen-picture under the image. You don’t get those in ads any more, and when I read it I hear Peggy Olson’s voice.