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You are here: Home / Art & Beer / Beer In Ads #885: If You Love Beer, You’ll Love This Red Hat

Beer In Ads #885: If You Love Beer, You’ll Love This Red Hat

May 10, 2013 By Jay Brooks


Friday’s ad is for Schlitz, from 1952. It uses their popular “If you love beer … you’ll love Schlitz” mantra that graced so many of their ads. But this one seems slightly odder. For example, I don’t quite get the animated discussion that appears to be centering on that red hunting cap. But perhaps more interesting is the bottom left corner, where they’re attempting to teach consumers that brown bottles protect beer better. And I thought that was a new tactic.

Schlitz-1952-hat

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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