Friday’s ad is for Hampden Mild Ale, from the 1950s. Hamden Brewery was located in Massachusetts. I’m not sure that troubadour singing “Enjoy Yourself, Enjoy Yourself” from atop a beer barrel would make anyone want to drink their beer, but who knows. The tagline at the bottom is pretty interesting. “The First Truly Mild Ale in America.” I wonder who true that was?
May a reader of this bit be old enough to have tasted that beer & still be competent enough to remember. Meanwhile – there’s a song of that era, recorded by the late Guy Lombardo entitled “Enjoy Yourself”, the chorus of which goes (I can’t remember the verses, which are “campy”-funny):
Enjoy yourself, it’s later than you think;
Enjoy yourself, while you’re still in the pink.
The years go by, as quickly as a wink;
Enjoy yourself, enjoy yourself, it’s later than you think.
… which I am doing