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Beer In Ads #5221: Bowler Brothers’ Bock

April 14, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Bowler Brothers’ Bock Beer, which was published on April 14, 1914. This one was for the Bowler Brothers Brewing Co. of Worcester, Massachusetts, which was founded in 1883, but a few years after prohibition was repealed it went by the Brockert Brewing Co. until 1945 when it changed its name agin to the Worcester Brewing Co., which it remained for twenty years until it closed for good in 1965. This ad ran in The Record Journal, of Meriden, Massachusetts. 

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Massachusetts

Historic Beer Birthday: Albert C. Houghton

April 13, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Albert C. Houghton (April 13, 1844-August 11, 1914). He was born in Stamford, Vermont, the eldest of nine children. He also appears to have served as a private in the Massachusetts 16th Infantry, Company C during the Civil War. His father was Andrew Jackson Houghton, who founded the A.J. Houghton & Co. Brewery with John A. Kohl in 1870, in Boston, Massachusetts. Albert took over the brewery and was its president after his father died in 1892. It was also known as the Vienna Brewery at various points of its history, before closing for good in 1918 when Prohibition went into effect.

Here is his biography, from Wikipedia:

Albert Charles Houghton was born April 13, 1844 in Stamford, Vermont to James and Chloe Houghton. He was the youngest son in a family of nine children. Houghton married Cordelia J. Smith, of Stamford, Vermont in 1866. They had four children, all of whom studied in Germany.

Houghton died as a result of injuries five days after a car accident that also killed his daughter Mary and her friend Sybil Cady Hutton. The chauffeur, John Widders, killed himself the next morning.

Houghton was engaged in various business dealings. Before he was 21, he founded the Houghton Chemical Works of Stamford with his brother J.R. Houghton. By 1868, he was doing work in real estate and operating the Parker Mill in North Adams, Massachusetts. Houghton and his family moved to North Adams permanently in 1870.

Houghton owned the North Pownal Manufacturing Company in North Pownal, Vermont. He became president of the Arnold Print Works in 1881. He was president and owner of the A.J. Houghton Brewing Company of Boston, upon the death of founder A.J. Houghton in 1892. In 1877, he bought the Williamstown Manufacturing Company. In 1878 he bought the Eclipse Mill and Beaver Mill, both cotton manufacturing mills. In 1895 he became director of the Boston & Albany Railroad. He was also a trustee of Williams College, and sat on the boards of various banks. Five days prior to his death in 1914, Houghton purchased the Mausert Block.

In 1868, Houghton was a member of the state legislature in Vermont, representing his hometown of Searsburg. When North Adams was incorporated as a city in 1895, Mr. Houghton was nominated by “all parties” and elected its first mayor.

And this account is from Ghost Adventures Wiki:

Albert Charles Houghton, born 1844 in nearby Vermont, made his fortune as president of Arnold Printworks, the largest employer in North Adams. He was elected the town’s first mayor in 1896, and the Houghton Mansion was built for his family.

On August 1st, 1914, Mr. Houghton and his daughter Mary Houghton decided to go to Bennington for a pleasure drive in a brand-new Pierce-Arrow touring car, driven by the family’s longtime chauffeur John Widders and accompanied by a doctor, Mrs. Hutton from New York. About 9:30AM, they came up what is now Oak Hill Road and came across a team of horses parked on the right side of the road. Widders turned the car left around it, but the engine started to race at a shoulder bend and the car toppled down a hillside, rolling over three times until it came to rest in an upright position in a farmer’s field. Mr. Houghton and Widders escaped with minor injuries, but Mrs. Hutton was killed instantly and Mary Houghton died of her injuries at 3:00PM.

Mr. Houghton, heartbroken over the death of his daughter, died in the mansion 10 days after the accident.

So why was Houghton’s biography on a Ghost Adventures website? Well, that’s more fully explained in yet another website article with the provocative title “Photo Tour: Investigate the haunted, historic Houghton Mansion in North Adams, Mass.” There’s also quite a few photos of the Houghton mansion there, too.

On August 1st, 1914 Widders was driving A.C. Houghton, his daughter Mary and a family friend, Sybil Hutton to Vermont. They came upon a road crew on a mountain road, so Widders swerved to the edge of the road to avoid them. The vehicle hit a soft shoulder and rolled down a steep embankment, flipping over 3 times.

Sybil died at the scene and Mary Houghton died enroute to the hospital. Both John Widders and A.C. Houghton suffered minor injuries. The next day, in the early morning hours, John Widders was found dead in the barn behind the mansion. He had committed suicide by shooting himself with a horse pistol, unable to forgive himself for the accident that he felt was his fault. Albert Houghton died just 9 days later, some say of a broken heart.

The tragic accident and subsequent suicide have had a deep and lasting effect on the property at 172 Church Street in North Adams. It is said to this day that the home is still occupied by the spirits of A.C. Houghton and his daughter Mary. Mary is usually seen on the upper-floors of the mansion, while Albert still enjoys the run of the beautiful, historic home. The tragic John Widders is also said to be seen, in the form of shadows throughout the property.

The property was eventually sold to the Masons in 1920. They soon erected a huge Masonic Temple at the rear of the house. The mansion is still in use as a Masonic Temple today and is maintained by the Lafayette Graylock Masonic Lodge A.F. & A.M. and the Naomi Chapter of the Eastern Star — non-profit associations that support many charitable organizations.

Portrait of A.C. Houghton by Paul K. M. Thomas, completed in 1915.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Massachusetts, Vermont

Historic Beer Birthday: Sampson Salter

March 21, 2026 By Jay Brooks

Today is the birthday of Sampson Salter (March 21, 1692-April 6, 1778) who in the early 18th century operated one of the most popular breweries in Boston. Considering it was apparently so popular, there’s very little specific information about either Salter or his brewery. Most histories seem to only mention him in passing. For example, “Historic Taverns of Boston” by Gavin Nathan, says only this:

sampson-salter-tavern-book

Boston-1722
Boston in 1722.

Filed Under: Birthdays, Just For Fun Tagged With: History, Massachusetts, Pubs

Beer In Ads #5125: Bowler Brothers’ Bock

February 22, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Bowler Brothers’ Bock Beer, which was published on February 22, 1915. This ad was for the Bowler Brothers’ Limited of Worcester, Massachusetts, which was originally founded in 1883. This ad ran in The Meriden Daily Journal, also of Meriden, Connecticut.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Connecticut, History, Massachusetts

Beer In Ads #5209: Boylston Bock By Pickwick

February 18, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Boylston Bock Beer, which was published on February 18, 1950. This ad was for the Haffenreffer Brewery of Boston, Massachusetts, which was originally founded in 1870. It was located in the Jamaica Plain area of Boston, and today the site of the brewery is where the Boston Beer Co. operates one of its breweries. This ad ran in The Transcript Telegraph, of Holyoke, Massachusetts.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Massachusetts

Beer In Ads #5207: Good News! Good Cheer! Dawson’s Bock Beer Is Here!

February 17, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Dawson’s Bock Beer, which was published on February 17, 1943. This ad was for the Dawson’s Brewery, Inc., of New Bedford, Massachusetts, which was originally founded in 1899. This ad ran in The Boston Globe, of Boston, Massachusetts.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Boston, History, Massachusetts

Historic Beer Birthday: John A. White Jr.

February 17, 2026 By Jay Brooks

Today is the birthday of John A. White Jr. (February 17, 1878-August 4, 1925). He was the son of John A. White, who in 1866 bought the M. Benson Brewery, along with Jacob Gimlich, which they called Gimlich & White, and which later became known as the Berkshire Brewing Association. Junior’s father died just before prohibition, and as far as I can tell he continued in his father’s footsteps until it was closed by Prohibition in 1918, and never reopened after repeal.

John from a family portrait in 1899

This is a short history of the brewery from 100 Years of Brewing:

berkshire-brewing-assn-100yrs
berkshire-brewery-pittsfield

Here’s a story of the brewery from the website iBerkshires.com:

One can only wonder what John White and Jacob Gimlich would have thought as federal officers poured 15,000 gallons of locally crafted beer into the sewer on an early May morning in 1922.

Gimlich and his brother-in-law White had first purchased a small brewery on Columbus Street in 1868 from Michael Benson. First called simply “Jacob Gimlich & John White,” the business began at an output of just six barrels a day, but would grow to be a major manufacturer in the West Side Pittsfield neighborhood.

Both men had immigrated to the country from Germany in their youth, and both served tours in the Civil War. Gimlich worked briefly for the Taconic Woolen Mills before going into the beer business with his sister Rachel’s husband.

By 1880, operating as Gimlich, White & Co., the brewers erected a much larger facility in a five-story brick building measuring 40 by 80 feet. The expanded plant employed from 15 to 20 men and was shipping about 16,000 barrels a year.

Gimlich and White built houses directly across the road from their plant on John Street, and as their fortunes grew became increasingly prominent members of the community. Gimlich in particular became enmeshed in a variety of financial and civic affairs. From 1884-1885, he served as the city’s representative in the Legislature, and was one of the organizers and directors of City Savings Bank. Gimlich likewise served on the board of the Berkshire Loan and Trust Co. and of the Co-Operative Bank, was a past chancellor of the local lodge, Knights of Pythias, and member of the Grand Lodge of Massachusetts and of the local Sons of Veterans.

“Pittsfield has been pleased with the success of Gimlich & White and they are counted among the town’s leading, liberal, and most public spirited citizens,” states one Pittsfield Sun editorial of the time.

By the early 1890s the torch was being passed to the next generation, with sons David Gimlich along with Fred and George White taking on more leadership of the company when it reincorporated as Berkshire Brewing Association in 1892. An additional four-story building was added, with the brewing complex now taking up the full block along Columbus Avenue between Onota and John Street to Gilbert Avenue.

The White brothers in 1899. John is in the upper right.

Among Berkshire Brewing’s most popular products were Mannheimer Lager Beer, Berkshire Pure Malt Extract, Lenox Half Stock Ale, and Berkshire Pale Ale, considered to be one of the finest India pale ales then on the market. The plant also churned out bottled mineral waters, ginger ale and other soft drinks.

The elder Gimlich and White passed away in 1912 and 1916, respectively, but the enterprise they founded continued to see steady growth. The only brewery of the kind within 50 miles of Pittsfield, Berkshire Brewing Association had something of a monopoly in the region, along with a thriving distribution throughout the east coast as far south as the Carolinas. At its peak, it employed 150 workers and put out 75,000 to 100,000 barrels worth of beer annually. Records indicate between 1910 and 1920, Berkshire Brewing Association paid $1 million in federal taxes, in addition to state and local taxes and fees, including $1,200 a year for a brewer’s license and $800 for an annual bottling license.

bba3

The company was not without its occasional hiccups, such as a lengthy strike in the fall of 1911 by the Pittsfield Brewers Union, culminating in the reinstatement of a dismissed employee.

Real crisis came at the end of the decade, as increasing restrictions on alcohol grew into total national prohibition. They first ceased brewing beer temporarily in December 1918, after a directive from the National Food Administration following the passage of the the Wartime Prohibition Act. Even after the passage of the Volstead Act the following fall, BBA voted to remain in business, focusing on bottled soft drinks while hoping the ban to be a brief legislative phase.

They also continued to brew beer, as did several major brewers throughout the country at first, seeing the government’s lack of resources tasked to enforce the rule. Finally in spring 1922, federal officers arrived to turn off the taps, disposing of 15,000 gallons worth and estimated $15,000 to $20,000 at the time.

Ironically, the company waited it out until nearly the end of the failed domestic policy, the board of directors voting to close down in January 1929.

The brewery building was dismantled soon after; for a time, the Siegel Furniture Co. operated out of the former bottling building, which later became the Warehouse Furniture Co. In 1975, this, too, was cleared as the land passed to the Pittsfield Housing Authority, which developed the Christopher Arms housing project that occupies the former site of the brewery today.

berkshire-beer-truck

And this biography is from Western Massachusetts; a history, 1636-1925 (Volume 3):

JOHN A. WHITE — Napoleon used to say that in his army every soldier carried the marshal staff among his belongings, and he meant to convey that the successive rise from the bottom to the top rung of the ladder was, and by rights ought to be open to any man able to prove his worth and his competence to occupy and successfully hold a leading post. John A. White, sole owner of the John A. White Motor Company, of No. 576 North Street, Pittsfield, and vice-president and secretary of the Berkshire Brewery Association rose through his own merits and personal qualifications from
the position of bottle washer, which he occupied at the age of eleven years, in the above brewery to the leading posts in the same concern.

He was born February 17, 1878, at Pittsfield, a son of John and Rachel (Gimlich) White, and was educated in the public schools of Pittsfield. In 1923 Mr. White’s spirit of enterprise prompted him to take up a new line
in addition to the brewery, and he decided to go into the auto business. On Januarj’ i, 1924, he formed the present company, which is not incorporated, as Mr. White has no desire to share its ownership with anybody else. He has the exclusive agency of the Grey touring and the Auburn touring cars for the southern half of Berkshire County, and is the representative for the entire Berkshire County of the Grey trucks and Sanford trucks. Throughout his territory Mr. White is represented by agents, who are doing a very satisfactory business. Mr. White, who is a very popular citizen of Pittsfield, has numerous fraternal connections, such as membership of the Crescent Lodge, Free and Accepted Masons; the Berkshire Chapter of Royal Arch Masons; the Berkshire Council and Commandery of Knights Templar; the Melha Temple, Ancient Arabic Order Nobles of the Mystic Shrine. He is also a member of the Pittsfield Lodge, of the Benevolent and Protective Order of Elks, and the Turn Verein. Mr. White, who is very fond of outdoor sports, is never so happy as when he can go on a day’s holiday or play a game of baseball, in which he is quite an expert. He used to be one of the best semi-professional baseball pitchers in his section of Massachusetts, and his pitching was largely responsible for the high standing of the Pittsfield ball team in many games. In September, 1904, Mr. White married Mable F. Durkee, and with her has one daughter, Evelyn, a for- mer graduate of Pittsfield High School, now a student
of Columbia University.

berkshire-brewing-sign

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Massachusetts

Beer In Ads #5196: Happy Days Are Here Again

February 8, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Dawson’s Bock Beer, which was published on February 8, 1940.  This one was for Dawson’s Brewery, of New Bedford, Massachusetts and was founded in 1899. This ad ran in The Boston Globe, of Boston, Massachusetts.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Massachusetts

Historic Beer Birthday: A.J. Houghton

February 8, 2026 By Jay Brooks

Today is the birthday of Andrew Jackson Houghton (February 8, 1830-September 24, 1892). He was born in Readsboro, Vermont, and moved to the Jamaica Plain area of Boston where he founded the A.J. Houghton & Co. Brewery with John A. Kohl in 1870. They bought the Christian Jutz brewery, which had been built in 1857, but moved production across the street. It was also known as the Vienna Brewery at various points of its history, before closing for good in 1918 when Prohibition went into effect.

This is a history of the brewery from 100 Years of Brewing:

This account is from Boston’s Lost Breweries:

Located at Station and Halleck Streets, it was active from 1870 to 1918. It occupies the site of the old Christian Jutz brewery built in 1857. The Vienna Brewery had originally been located across the street where it was owned by Messrs. Houghton and Cole [sic] of Maine and Vermont. They bought the Christian Jutz property and moved their main operations across the street, converting their original property to a stable to house their several transport horses. Here they produced Vienna Lager from a German recipe. The lighter German and Austrian Lager beers came into favor in the 1850’s and 60’s displacing the heavier English/Irish Ales. Besides Vienna Lager, they made Pavonia Lager Beer, Vienna Old Time Lager and Rockland Ale.

The Jamaica Plain Historical Society on the A.J. Houghton Brewery.

“A.J. Houghton & Co. “Vienna” Brewery. Located at Station and Halleck Streets, it was active from 1870 to 1918. It occupies the site of the old Christian Jutz brewery built in 1857.“The Vienna Brewery had originally been located across the street where it was owned by Messrs. Houghton and Cole of Maine and Vermont. They bought the Christian Jutz property and moved their main operations across the street, converting their original property to a stable to house their several transport horses. (This must be where Jeremiah Walsh worked.) Here they produced Vienna Lager from a German recipe. The lighter German and Austrian Lager beers came into favor in the 1850’s and 60’s displacing the heavier English/Irish Ales. Besides Vienna Lager, they made Pavonia Lager Beer, Vienna Old Time Lager and Rockland Ale.“This is the only landmark brewery in Boston, having been protected by the Boston Landmarks Commission, despite its poor condition. It had a five story main brewing building with a large cupola, an office building, three storage buildings, a coopering or barrel-making building, and a power plant. It was a beautiful building with brick used for architectural features instead of stonework or terra cotta. The sweeping arches are built of brick while the sills and parts of the arches are granite. The floor joists are supported by architectural ironwork. The exterior “X” shaped elements on the sides of the buildings are iron brick-ties that support the brick bearing-walls and were common design features at that time. They were often connected by long interior iron rods, spanning between the walls, to help hold the structure together under the floor loads of several stories.“The main brewing buildings had robust hoists and pumps to lift the grains and water up to the top floor to begin the brewing process. Gravity would then take the brew down to the various levels and processes below. This, then, was a “vertical” brewery. When pumping technology improved, the vertical process was discontinued in favor of the “horizontal” brewery with lower buildings and other efficiencies. This brewery closed when Prohibition arrived in 1919 and it never reopened on a full-scale basis.”

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Massachusetts, Vermont

Beer Birthday: Tom Acitelli

February 7, 2026 By Jay Brooks

hop-cones-and-beer
Today is the 49th birthday of Tom Acitelli, author of the wonderful history of craft beer, The Audacity of Hops. Tom reached out to me while he was working on his book, and we’ve been friends ever since. More recently, he wrote “Pilsner: How the Beer of Kings Changed the World.” He’s a great new addition to the cadre of writers chronicling the beer industry these days. Join me in wishing Tom a very happy birthday.

DSCN0275
Tom reading selections from his book at Anchor Brewery.
DSCN0309
Tom and Vinnie Cilurzo during a visit to the Russian River production brewery.
DSCN0320
At Lagunitas for Tom’s book release party several years ago, with Joe Tucker, Jeremy Marshall, me, Tom and Ken Weaver.

Filed Under: Birthdays, Just For Fun Tagged With: Massachusetts

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