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You are here: Home / Art & Beer / Beer In Ads #897: A Toast To You

Beer In Ads #897: A Toast To You

May 28, 2013 By Jay Brooks


Tuesday’s ad is for Miller High Life, from 1949. The scene in the ad depicts a ceremonial burning of the mortgage — presumably because it’s now paid off and not in protest — with the assembled party goers toasting the event with beer, and making the comparison to champagne that Miller continually advanced as its selling point. It’s funny to think that there was a time when people actually paid off their mortgages in full and owned their homes outright, but it happened. It was even relatively common enough back then that it could be used in a beer ad. But when’s the last time you heard of that happening recently?

Miller-1949-fireplace

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing



Comments

  1. Moe Peppers says

    May 29, 2013 at 11:34 pm

    What’s with the cowgirl,in the short dress,serving the beers?

  2. beerman49 says

    May 30, 2013 at 12:34 am

    And who the hell was paying off a mortgage in 1949 except maybe the WWII draft- exempt/dodgers?

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