Monday’s ad is a German one, from 1880, though I don’t know for what brewery it’s advertising. Heute in German means “today” so it’s telling customer, presumably, that bock is available right now. Though honestly, it would appear the man in the ad has had quite enough already.
Sure looks like the goat is feeling a bit randy, eh?
… & given the way the mug’s tilted, the “victim” may be offering encouragement 🙂