Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #984: Stronger Bolder Taste Really Means Business!

Beer In Ads #984: Stronger Bolder Taste Really Means Business!

September 25, 2013 By Jay Brooks


Wednesday’s ad is for Ballantine, from 1968. I just watched the James Bond film “Thunderball” with my son this weekend, and this dark drawing of the scuba diver reminds me a bit of it, as if they’re invoking the idea or romance of James Bond to sell Ballantine. Thunderball came out in 1965, and was the most popular Bond film to date, so it’s possible, I suppose. But that tagline, “Stronger Bolder Taste Really Means Business!,” it seems to be mixing too many ideas, and just doesn’t roll off the tongue. And then there’s that other tagline at the bottom of the ad. “Ballantine Ale XXX has a taste you can feel.” Hmm, taste you can feel?

Ballantine-scuba-1968

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5148: Ach Himmel Mr. Goat March 6, 2026
  • Historic Beer Birthday: Conrad Windisch March 6, 2026
  • Historic Beer Birthday: Samuel Wainwright March 6, 2026
  • Beer In Ads #5147: Frankenmuth Is Michigan’s Largest Selling Bock March 6, 2026
  • Historic Beer Birthday: John Bird Fuller March 6, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version