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Jay R. Brooks on Beer

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Beer In Ads #3450: Ginder-Ale: That’s No Small Beer!

August 25, 2020 By Jay Brooks

Tuesday’s ad is for Ginder-Ale, from probably 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Martinas, which was also known as the Brouwerij Ginder-Ale after 1928, when their best-known beer was introduced. The brewery was founded in 1871 in Merchtem, a municipality located in the Belgian province of Flemish Brabant, by Florentinus De Boeck. In 1973, it was acquired by Brouweij Artois and today is part of AB-InBev, who still makes the beer for the local market of Merchtem. I don’t know who created this poster. The text in the thought bubble, showing us what the dog is wondering, “Dat is geen klein bier!,” Google translates as “That’s no small beer!” Which is, of course, an understatement. Dude, get a glass.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3449: Ginder-Ale: Still Always The Same, Always The Best

August 24, 2020 By Jay Brooks

Monday’s ad is for Ginder-Ale, from probably 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Martinas, which was also known as the Brouwerij Ginder-Ale after 1928, when their best-known beer was introduced. The brewery was founded in 1871 in Merchtem, a municipality located in the Belgian province of Flemish Brabant, by Florentinus De Boeck. In 1973, it was acquired by Brouweij Artois and today is part of AB-InBev, who still makes the beer for the local market of Merchtem. I don’t know who created this poster, but special thanks to my friend Eddy Cooremans for sending me the ad. In the ad yesterday, the text at the top read “Toujours la Même, Toujours la Meilleure,” in French, whereas today’s text is “Steeds Hetzelfde, Steeds Het Beste,” in Dutch, which Google translates both as “Always the same, Always the best.” Otherwise, the two ads are identical.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3448: Ginder-Ale: Always The Same, Always The Best

August 23, 2020 By Jay Brooks

Sunday’s ad is for Ginder-Ale, from probably 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Martinas, which was also known as the Brouwerij Ginder-Ale after 1928, when their best-known beer was introduced. The brewery was founded in 1871 in Merchtem, a municipality located in the Belgian province of Flemish Brabant, by Florentinus De Boeck. In 1973, it was acquired by Brouweij Artois and today is part of AB-InBev, who still makes the beer for the local market of Merchtem. I don’t know who created this poster, but special thanks to my friend Eddy Cooremans for sending me the ad. The text at the top, which reads “Toujours la Même, Toujours la Meilleure,” which Google translates as “Always the same, Always the best.”

Here’s a clearer, close-up of the beautifully painted mug of beer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3447: Bière Phénix Cyclists

August 22, 2020 By Jay Brooks

Saturday’s ad is for Bière Phénix, from the 1920s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. This poster was created by German artist Adolfo Hohenstein.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, Germany, History

Beer In Ads #3446: Bière Phénix Sailor

August 21, 2020 By Jay Brooks

Friday’s ad is for Bière Phénix, from 1930. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. This poster was created by French artist Léon Dupin.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3445: Bière Phénix Pure Malt & Hops Guarantee

August 20, 2020 By Jay Brooks

Thursday’s ad is for Bière Phénix, from the early part of the 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. The text at the bottom reads “Garantie pur malt & houblon,” which Google translates as “Pure malt & hops guarantee.” I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3444: Bière Phénix Calendar

August 19, 2020 By Jay Brooks

Wednesday’s ad is for Bière Phénix, from the early part of the 20th century, probably before 1935, but the image us too small to read the year of this calendar. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. This was a promotional calendar they apparently did annually for a time, and I’m not sure when this one is from. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3443: Bière Phénix 1915 Calendar

August 18, 2020 By Jay Brooks

Tuesday’s ad is for Bière Phénix, from maybe 1915, the image us too small to read the year of this calendar. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. This was a promotional calendar they apparently did annually for a time, and this one is from 1915. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3442: Bière Phénix 1920s Calendar

August 17, 2020 By Jay Brooks

Monday’s ad is for Bière Phénix, from maybe the 1920s, the image us too small to read the year of this calendar. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. This was a promotional calendar they apparently did annually for a time, and this one is from the 1920s, I’m guessing. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3441: Bière Phénix 1936 Calendar

August 16, 2020 By Jay Brooks

Sunday’s ad is for Bière Phénix, from 1936. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. This was a promotional calendar they apparently did annually for a time, and this one is from 1936. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

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