Saturday’s ad is for Birra Pedavena, from around 1950? From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Pedavena, founded by brothers Sante, Luigi and Giovanni Luciani in Pedavena, Italy in 1897. The brewery was bought by Heineken in 1974, who announced they were closing the plant in 2004. The brewery worked organized protests and persuaded Heineken to sell it to Birra Castello, who reopened it in 2006. I’ve been unable to find any information about who created the poster.

Friday’s ad is for Birra Pedavena, from around 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Pedavena, founded by brothers Sante, Luigi and Giovanni Luciani in Pedavena, Italy in 1897. The brewery was bought by Heineken in 1974, who announced they were closing the plant in 2004. The brewery worked organized protests and persuaded Heineken to sell it to Birra Castello, who reopened it in 2006. The poster was created by Italian artist Marcello Dudovich.

Thursday’s ad is for Birra Pedavena, from around 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Pedavena, founded by brothers Sante, Luigi and Giovanni Luciani in Pedavena, Italy in 1897. The brewery was bought by Heineken in 1974, who announced they were closing the plant in 2004. The brewery worked organized protests and persuaded Heineken to sell it to Birra Castello, who reopened it in 2006. The poster was created by Italian artist Plinio Codognato.

And here’s a slightly clearer version of the poster, but it’s also quite a bit smaller.

Wednesday’s ad is for Birra San Marco, from 1909, though at least one source says 1920. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra San Marco, which was founded in Venice, Italy as early as 1835, though under a different name. In 1908 it became Birra San Marco, but in 1913 changed its name again to Birra Venezia. The poster was created by Italian artist and illustrator Gian Emilio Malerba.

Tuesday’s ad is for Birra Venezia, from 1913, though at least one source says 1920. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Venezia, which was founded in Venice, Italy as early as 1835, though under a different name. In 1908 it became Birra San Marco, but in 1913 changed its name again to Birra Venezia. The artist who created this poster is Alfonso Gabbi, but I’ve been unable to find any information about him.