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Jay R. Brooks on Beer

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Beer In Ads #2369: A Lovely Woman

August 15, 2017 By Jay Brooks


Tuesday’s ad is from Pabst, from 1901. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, which begins with a great premise, they state. “A lovely woman is the fairest flower in the garden of humanity.” Then they suggest that “every woman can be lovely.” All she needs is to drink a glass of Pabst Malt Extract three times a day.

Pabst-brewing-1901-lovely-woman

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2368: The Store Window

August 14, 2017 By Jay Brooks


Monday’s ad is from Pabst, from 1900. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a store window is shown filled with Pabst Malt Extract. It appears the store put their entire stock in the window, because according to the text of the ad, he’s reaching in so he can sell one of the bottles. I know when I worked retail, we always held back stock for the shelves (racks in our case) so that people could come in and pick one up to buy it. Keeping product out of potential customer’s hands seems pretty stupid.

Pabst-brewing-1900-q&a

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2367: Can’t Sleep?

August 13, 2017 By Jay Brooks


Sunday’s ad is from Pabst, from 1898. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, with another beautiful illustration of a gothic cathedral. There’s a woman in the foreground presumably having trouble sleeping who’s spinning wool as opposed to just counting sheep. But she should have simply drunk some Pabst Malt Extract, which would transport her straight to slumberland.

Pabst-brewing-1898-cant-sleep

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2366: A Tower Of Strength

August 12, 2017 By Jay Brooks


Saturday’s ad is from Pabst, from 1898. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a big bottle of Pabst Malt Extract towers over iconic world landmarks, making it a tower of strength “of special value, as it combines both Tonic and Nutritive Properties.”

Pabst-brewing-1898-bottle

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2365: The Invalid

August 11, 2017 By Jay Brooks


Friday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re an invalid and having trouble recovering from some terrible tragedy, you’re in luck. “No gift of modern science is to them a great blessing than Pabst Malt Extract.”

Pabst-brewing-1897-invalid

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2364: The Light Of Liberty

August 10, 2017 By Jay Brooks


Thursday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re having trouble sleeping due to that guy on the tower holding the lights, they suggest Pabst Malt Extract, which “never fails to insure sleep.”

Pabst-brewing-1897-light-of-liberty

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2363: The First Inauguration

August 9, 2017 By Jay Brooks


Wednesday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, using the inauguration of George Washington as our first president under the new constitution, Pabst argues that using their Malt Extract will keep you from dyspepsia and indigestion, especially if you are “a brain worker.”

Pabst-brewing-1897-1st-inauguration

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2362: Mayflower Mother’s Milk

August 8, 2017 By Jay Brooks


Tuesday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, the Mayflower sits in a Bay in Massachusetts, but the text of ad discusses “Mother’s Milk” and nursing mothers and how much improvement was seen after trying Pabst Malt Extract.

Pabst-brewing-1897-ship

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2361: Had Been Sick

August 7, 2017 By Jay Brooks


Monday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a Native American was explaining to a woman that he was no longer sick thanks to the healing pwers of “Pabst Malt Extract.”

Pabst-brewing-1897-indians

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2360: Fatigue And Weakness

August 6, 2017 By Jay Brooks


Sunday’s ad is from Pabst, from 1896. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, another beautiful illustration of knights and churches with the tagline “Fatigue and Weakness” followed by “yield to the persuasive powers of Pabst Malt Extract, “The ‘Best’ Tonic.”

Pabst-brewing-1896-fatigue

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

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