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You are here: Home / Art & Beer / Beer In Ads #2404: Great Stuff This Town Square

Beer In Ads #2404: Great Stuff This Town Square

September 19, 2017 By Jay Brooks


Tuesday’s ad is for Bass Ale, from 1937. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad walked into an empty town square and hung banners everywhere, from the turret of the castle to the fountain in the middle of the square.

Bass-1937-town-square

Filed Under: Art & Beer, Beers Tagged With: Advertising, Bass, History



Comments

  1. Mark says

    September 20, 2017 at 9:25 am

    This reminds me of “Romanes eunt domus!”

    https://www.youtube.com/watch?v=IIAdHEwiAy8

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