Monday’s ad is for Carling’s Red Cap Ale, from 1960. In this ad, showing a stained glass window with a red cap, along with a mug of beer and a bottle of Red Cap Ale. But it’s the tagline that stands out: “It’s All A Matter Of Humulus Lupulus*.” It’s certainly interesting to see a nearly 60-year-old ad singing the praises of hop flavor, saying their beer “is laced with more of those tangy, aromatic hops” and further describing it as a “bold, brawny, body-full brew with a taste you remember.”
Sunday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, showing a hat rack hanging a single red cap and sign reading “Think,” the tagline finishes below. I guess it requires you to think a little bit to put the ad’s text together. “Think … and you’ll drink Red Cap.”
Two years later, in 1954, they were still running essentially the same ad, slightly modified to fit a narrower space in a publication.
Saturday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American film actor” John Payne holding a beer and giving his testimonial about why he loves Red Cap Ale.
Friday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” a farming couple is toasting with two glasses of beer. They’ve apparently just come from working out in the field, and I think they really needed a beer.
Thursday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” another couple is toasting with two glasses of beer. They’re also both wearing gray, to camouflage themselves from their surroundings, him in a tuxedo and she’s wearing pearls. Must have been a fancy do.
Wednesday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” another couple is toasting with two glasses of beer. They’ve apparently just come out of the swimming pool and are drying off, but the first thing they did was grab a couple beers. You gotta respect that.
Tuesday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” a couple is toasting with two glasses of beer. They’re both wearing gray, to camouflage themselves from their surroundings, but she’s got what looks like a walnut hanging from her green choker. At least they didn’t have to wear the red caps.
Monday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” a sailing couple is toasting with two glasses of beer. He’s wearing a captain’s hat while she wears a regular mate’s cap. I guess he’s in charge.
Sunday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” though this one features five of the people that were in previous ads over the campaign, and leaves room for one more person to be in the picture, and graduate to Carling — you.
Saturday’s ad is for Carling’s Red Cap Ale, from 1949. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features band leader Shep Fields wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. He “was the band leader for the “Shep Fields and His Rippling Rhythm” orchestra during the Big Band era of the 1930s.”
