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Jay R. Brooks on Beer

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Beer In Ads #1516: Decorating The Eggs

April 5, 2015 By Jay Brooks


Sunday’s ad is an Easter ad for Budweiser, from 1950. It’s an ad from the “There’s Nothing Like It … Absolutely Nothing.” In this holiday-themed ad, a woman is coloring and decorating eggs for Easter, while behind her, a man is holding a sandwich and a beer, watching her do all the work. She’s in a dress with her pearls, and he’s in a white shirt and tie. That takes some sizable confidence to not put on a smock or apron when working with food dye. That green background is somewhat nauseating, too. I hope that’s not the walls of their home, but who knows. You did see interiors back then with some horrific (to our eye) colors.

Bud-1950-easter

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Holidays

Beer In Ads #1515: Mama Mia

April 4, 2015 By Jay Brooks


Saturday’s ad is still another one for Budweiser, this one from 1958. It’s another ad from their “Where there’s life” series, this one is called “Mama Mia.” A man eating spaghetti in what appears to be a cliched Italian restaurant, wearing what has to be one of the goofiest expressions to ever grace a beer ad, is looking up as a beer can suspended in the air is pouring itself into his glass. I guess he’s just really happy to have another beer.

Bud-1958-spaghetti

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1514: Next Time

April 3, 2015 By Jay Brooks


Friday’s ad is yet another one for Budweiser, this one from 1957. It’s another ad from their “Where there’s life” series, this one is called “Next Time.” A couple out at a bar, standing close together, while a waitress pours the man a can of Budweiser, which is (warning: broken record coming) already exactly full even though there’s still beer pouring out of the can. If if that’s all of the liquid left in the can, it’s still going to spill over. Also, isn’t the waitress a little close to the couple? Either this is a very crowded bar and she has no choice, but the real question is where is the woman’s beer. Does she not get one, too, or are they planning on sharing the one?

BUd-1957-come-between-us

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1513: There’s More

April 2, 2015 By Jay Brooks


Thursday’s ad is still another one for Budweiser, this one from 1958. It’s another ad from their “Where there’s life” series, this one is called “There’s More.” A couple lying on the beach, with the woman eating a sandwich while the man is pouring a can of beer into her glass, which is already full. She’s trying to keep it from overflowing by sipping on it, but with the smile on his face, it looks like he may be doing it on purpose.

Bud-1958-theres-more

Here’s a slightly larger version of the ad, but without the text.

Bud-1958-beach

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1512: Goodness Knows

April 1, 2015 By Jay Brooks


Wednesday’s ad is another one for Budweiser, this one from 1961. It’s another ad from their “Where there’s life” series, this one is called “Goodness Knows.” At least three people are having a barbecue, or at a minimum are grilling a steak. One man is in the background sipping his beer, while a second masculine hand is holding a steak with tongs. The woman, wearing a huge and possibly mischievous smile reaches for the only other glass of beer we can see. Is she stealing the other man’s beer, or simply reaching for her own? Her expression appears to suggest the former.

budweiser-where-there-is-life-there-is-bud-theres-company-goodness-knows-1961

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1511: Three’s Company

March 31, 2015 By Jay Brooks


Tuesday’s ad is still another one for Budweiser, this one also from the 1960. It’s another ad from their “Where there’s life” series, this one is called “The Story.” A shiny couple on the beach at night, roasting weenies over a fire, while the woman in a one-piece bathing suit and a cape pours a beer as they both grin unnaturally like Cheshire cats. It must have been a very good day.

budweiser-where-there-is-life-there-is-bud-theres-company-1960

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1510: The Story

March 30, 2015 By Jay Brooks


Monday’s ad is yet another one for Budweiser, this one from the 1960. It’s another ad from their “Where there’s life” series, this one is called “The Story.” A couple lying on a rug, the man in a suit, while the woman’s in a lovely yellow ensemble. Cigarette dangling from his mouth, he’s pouring another of those bottomless beers. The glass is full, but you see that the bottle he’s pouring from is still at least half full. Let’s just hope he doesn’t drop any ash in the beer.

budweiser-where-there-is-life-there-is-bud-the-story

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1509: Relax

March 29, 2015 By Jay Brooks


Sunday’s ad is still another one for Budweiser, this one from, I think, the late 1950s. It’s another ad from their “Where there’s life” series, this one is called “Relax.” A man who’s made some questionable fashion choices relaxes while an unseen feminine hand pours him a glass of beer, which — as is usual for these ads — is about to overflow as the glass is full and the bottle’s nowhere near empty.

budweiser-where-there-is-life-there-is-bud-relax

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1508: Saturday Night

March 28, 2015 By Jay Brooks


Saturday’s ad is another one for Budweiser, this one from, I think, the early 1960s. It’s another ad from their “Where there’s life” series, this one is called “Saturday Night.” A couple are out for dinner on, presumably, a Saturday night, or maybe just having drinks, as there’s only a basket of bread on the table. Those are some large looking glasses of beer.

budweiser-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Reservoir Dogs Beers

March 28, 2015 By Jay Brooks

reservoir-dogs
The debut film of auteur filmmaker Quentin Tarantino was the violent heist film Reservoir Dogs. I remember being blown away by it when I saw it in the theatre when it was released in 1992, and especially the stylish opening credits scene with the principal characters walking down an alley in slow-motion to the nearly forgotten 1970s hit Little Green Bag by the George Baker Selection.

One of my favorite devices is that the six characters involved in the heist are each given code names so they won’t accidentally reveal their names during the diamond robbery and be able to give away each other’s identities should they be caught. Here’s the main cast, in order of their appearance in the slow-motion opening credits:

  1. Harvey Keitel as Lawrence Dimmick: Mr. White
  2. Michael Madsen as Vic Vega: Mr. Blonde
  3. Chris Penn as Eddie Cabot: Nice Guy Eddie
  4. Steve Buscemi: Mr. Pink
  5. Lawrence Tierney as Joe Cabot
  6. Edward Bunker: Mr. Blue
  7. Quentin Tarantino: Mr. Brown
  8. Tim Roth as Detective Freddie Newandyke: Mr. Orange

reservoir-dogs-white
Earlier this month, Brazilian art student Peter de Andrade, for a school project created a series of beer labels based on the film, using “cães de aluguel,” which translates in Portuguese to, of course, Reservoir Dogs. The artist created the labels as if they were brewed by the Brazilian brewery Cervejaria Wäls, which each label and type of beer based on the film character’s code name color. As far as I know, Wäls was not involved and isn’t planning on making the Reservoir Dogs beers. Coincientally, there is a Reservoir Dogs Brewery in Slovenia.

Mr. White, a Pilsner
mr_white_beer___by_dandrade89-d8khyi4

Mr. Blonde, an Ale, presumably a Blonde Ale
mr_blonde_beer___by_dandrade89-d8khye2

Mr. Blue, a Weisss beer
mr_blue_beer___by_dandrade89-d8khyfr

Mr. Brown, a Stout
mr_brown_beer___by_dandrade89-d8khygh

Mr. Orange, an Amber Ale
mr_orange_beer___by_dandrade89-d8khyhg

It’s a pretty cool idea, and I’d love to see the actual beer made. There’s really only one question about all of this. Where the hell is Mr. Pink?

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Beer Labels, Brazil, Film

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